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Every phone below uses the same plan, so you can compare like with like. Fine-tune your exact deposit and period on each phone’s page.
| 50% deposit · 6 months | Samsung Galaxy S23128GB · Cream | Apple iPhone 12 Pro Max128GB · Graphite |
|---|---|---|
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| Next step | Review this plan | View phone |
Samsung Galaxy S23 vs Apple iPhone 12 Pro Max
Outcome-based comparison: Which phone should you buy?
Devices (2)
Apple iPhone 12 Pro Max
128GB
KSh 59,500
Best ValueOverall Outcome Winner
Apple iPhone 12 Pro Max
Leads in 5 of 6 categories (83% of evaluated outcomes)
Performance
Pro Max
Camera
Pro Max
Battery
Tied
Ecosystem
Pro Max
Value
Pro Max
Price and value
Is Samsung Galaxy S23 worth KSh 3,500 more than Apple iPhone 12 Pro Max?
What the extra KSh 3,500 buys, from each phone's published specifications.
With the Samsung Galaxy S23
- Main camera: 50 MP vs 12 MP
- Optical zoom: 3x optical zoom vs 2.5x optical zoom
- Video: 8K video vs 4K video
- Battery: 3,900 mAh vs 3,687 mAh
- RAM: 8GB RAM vs 6GB RAM
With the Apple iPhone 12 Pro Max
- •Price: KSh 3,500 less
- •Wireless charging: Same wireless charging
- •Screen: More: 6.7" screen vs 6.1" screen
- •Storage: Same from 128GB storage
- •Water resistance: Same IP68 water resistance
Choose the Samsung Galaxy S23 if main camera and optical zoom matter most to you. Otherwise the Apple iPhone 12 Pro Max costs KSh 3,500 less.
Outcome Scores
We translate specs into real-world results. Click any category to review our verified testing rationale.
Samsung Galaxy S23
Mid-Range
65
Apple iPhone 12 Pro Max
Very High-End
88WINNER
Samsung Galaxy S23
Capable
58
Apple iPhone 12 Pro Max
Advanced
86WINNER
Samsung Galaxy S23
Light Usage Only
48
Apple iPhone 12 Pro Max
Light Usage Only
48
Samsung Galaxy S23
Top tier
87
Apple iPhone 12 Pro Max
Top tier
95WINNER
Samsung Galaxy S23
Premium Priced
55
Apple iPhone 12 Pro Max
Great Value
79WINNER
Available Colors
Storage Options
128GB256GB512GB
128GB256GB512GB
Should You Buy It?
Direct buying guidance for each phone in this matchup.
Samsung Galaxy S23
Buy if you're a...
- •Users invested in a specific ecosystem (Apple / Samsung / Google)
Skip if...
- •You frequently travel without a charger nearby
Apple iPhone 12 Pro Max
Buy if you're a...
- •Power users, gamers, and content creators who demand top-tier speed
- •Photography enthusiasts who want pro-level shots in any lighting
- •Users invested in a specific ecosystem (Apple / Samsung / Google)
Skip if...
- •You frequently travel without a charger nearby
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